The COVID-19 pandemic hasn’t been nice to anyone this year, not even to the media industry. 2020 has been a true test for the traditional media companies that are facing a great deal of uncertainty due to falling ad spend.
Furthermore, the consumer demand for online content has increased in this period too. This has resulted in media firms looking to monetise their online audiences and drive revenue through growing their digital subscriber base.
This is where London-based Zephr fills the gap. Zephr (formerly known as Blaize) helps leading media businesses and brands providing everything from paywalls to identity management tools.
Recently, the company secured $8M (approx €6.5M) funding, led by US-based BDMI, the investment arm of German media conglomerate Bertelsmann.