Even in the current internet era, it is claimed that 80% of the human decisions are made offline. In order to make the offline world more visible and searchable, Streetbees indexes its proprietary dataset of millions of offline moments similar to how Google indexes the online world. With its own community of 3.5 million consumers capturing emotion and context ‘in the moment’ when they engage with brands, Streetbees uncovers growth opportunities by applying deep neural networks to analyse this unstructured data.
Bags €34M funding
In a recent development, Streetbees announced that it bagged $40M (nearly €34M) Series B funding led by Lakestar, along with participation from Latitude, Atomico, GMG Ventures, and Octopus. The investment will be used to accelerate the development of the world’s first human intelligence platform, claims the company.