London-based EDITED, a retail intelligence platform, announced on Tuesday, March 28, that it has raised $15M (approximately €13.8M) in growth funding led by Delta-v Capital.
Existing investor Wavecrest Growth Partners and investor groups Beringea LLC and Hermes GPE also participated in the round.
EDITED says it will use the funds toward accelerating product development, and investing in partnerships and opportunistic M&A to expand its value proposition.
EDITED: Assist retailers in enhancing profit
Founded in 2009, EDITED aims to help retailers leverage data insights and analytics to grow profits and achieve their company objectives.
The UK company helps retailers increase margins, generate more sales and drive better outcomes through AI-driven Market and Enterprise Intelligence to fuel Automation.
“Retailers need to be able to make faster, more surgical decisions, with higher levels of predictability and confidence. With this additional funding, we can continue investing in our platform and allow merchandisers to positively impact their customer experience with powerful insights, fuelled by machine learning,” says CEO Doug Kofoid.
Brands such as Columbia and Inditex leverage the EDITED Retail Intelligence solutions to make more informed data-driven decisions by combining business analytics with external market data, thereby expediting the translation of insights into action.
The Investor
Founded in 2009, Delta-v provides flexible growth capital solutions to innovative companies in infrastructure software, cloud services, CxO software, and vertical software.
The VC currently manages over $1.4B in assets and maintains offices in Denver, CO, and Dallas, TX.
“In speaking with EDITED’s customers, we heard again and again that they couldn’t imagine doing their jobs without EDITED. That type of advocacy is a clear indication that a company has found a product-market fit. We are excited to partner with Doug and the leadership team as they capitalise on their market leadership position by further investing in growth,” says Colin Barclay, Partner at Delta-v.
