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London-based EDITED, a retail intelligence platform, announced on Tuesday, March 28, that it has raised $15M (approximately €13.8M) in growth funding led by Delta-v Capital.
Existing investor Wavecrest Growth Partners and investor groups Beringea LLC and Hermes GPE also participated in the round.
EDITED says it will use the funds toward accelerating product development, and investing in partnerships and opportunistic M&A to expand its value proposition.
EDITED: Assist retailers in enhancing profit
Founded in 2009, EDITED aims to help retailers leverage data insights and analytics to grow profits and achieve their company objectives.