The acceleration of the digital change that Europe’s economy has experienced in 2020 has led to a strong increase in e-commerce activities. Social commerce, in particular, is attracting increasing attention due to a record-breaking use of social media platforms – especially during the first lockdown in spring. Social commerce has what it takes to become the dominant trend for online business in the coming year. Jimmy Jakobsson, CEO, and co-founder of Ingager, explains why.
1. Huge target group
What kind of buyers does social commerce target? Quite simply: potentially every individual that is active in social media. And that is a continuously increasing number of people, both in large markets such as the UK and on a global level. The reach for social commerce content is considered huge. And it is constantly growing.