raises €6M in Series B: 5 things to know about this amazing Paris-based TV analytics startup

This article will take you 3 minute(s) to read

Paris-based advertising analytical  startup which offers a 360-degree solution through its high-tech analytics platform has recently accrued €6 million in a series B investment round led by Runa Capital, with participation from Entrepreneur Venture and Cap Décisif.

Earlier, in 2016, the startup got a funding round of €1.5 million from Entrepreneur Venture and Kerala Ventures. Now, post the latest cash inflow, acquires a total capital of €7.5 million.

Partner at Runa Capital, Dmitry Chikhachev stated, “We’re excited to support team in their next exciting chapter of growth. embodies everything we care about here at Runa; an exceptional team of smart, energetic and dedicated entrepreneurs, sophisticated and unique technology and a multi-billion, established, professional market which has seen little innovation over the last decade.”

Chikhachev added, “The TV and radio advertisement industries are striving to get hold of cutting-edge technologies to ensure that campaign planning and analytics become more competitive. is positioned perfectly, ready to become the market standard.” – a complete ads optimisation solution is the market leader in TV analytics enabling TV & radio advertisers to assess and optimise the impact in digital space. The platform boosts ROI by more than 35% from subsequent TV advertisements. Besides, it facilitates advertisers with an advanced data management platform or CRM for TV audience data input.

Drive-to-Web ensures six times enhancement of clients’ Google Adwords CTR through the automatic real-time Drive-to-Web expediency. The efficient retargeting of the TV audience on digital platforms enables three times augmentation in conversion rate for the brands.

Extended data insight of audience behaviour is looking forward to evaluating brand reputations through audience behaviour after TV advertisements by assessing digital environments and traffic in physical stores. Further, the adtech startup will bring a media prediction tool allowing advertisers to fabricate a TV media strategy in accord of audience behaviour and engagement.

Winner of the French Tech pass award 2018 was founded by Baptiste Brunin, Nicolas De Busschère and Pierre Figeat in 2015. Maintaining offices in Paris and London, the adtech startup caters 300+ advertisers worldwide including BNP Paribas, Accor, Meetic, Peugeot, Allianz and Dentsu Aegis.

Plans in 2019 will employ the latest wealth in bolstering its international expansion and further developing its platform. The year 2019 is going to be very happening for the startup as it is planning to expand its London Team and set up new offices in Spain and Germany.

Baptiste Brunin, CEO and co-founder of expressed, “This round is part of our mission to become the go-to TV measurement and amplification platform for agencies and brands across Europe.”

He further asserted, “With the global TV analytics market expected to reach $4.2 billion by 2023, we are excited to demonstrate the relevance of these channels for today’s consumers – allowing brands to capitalise on the significant opportunities presented by a well-planned and holistic TV advertising campaign. Perhaps most importantly, we are committed to raising the value of traditionally offline channels for advertisers, agencies and viewers alike.”

Stay tuned to Silicon Canals for more updates in the tech startup world.

Did you know you can post your job for free on our job board? If you require extra promotion, reach out to [email protected] for a discounted offer

Leave a Reply