Large corporations increasingly value the need to closely monitor their online reputation. In the Netherlands, as a social media savvy country, it’s even more vital to keep close tabs on how customers perceive a company. Dutch bred startups as Coosto, Tracebuzz but also international powerhouses (Meltwater, Radian6) battle for market leadership as it matures rapidly. Consolidation was imminent, and hence this week, news broke that Main Capital backed social media monitoring and webcare tool OBI4Wan acquired close competitor Buzzcapture for an undisclosed figure.
Buzzcapture acquired by OBI4Wan
It was announced this week that the Amsterdam based software as a service (SaaS) reputation management agency Buzzcapture has been acquired by OBI4wan for an undisclosed figure. Both organisations offer high end SaaS solutions for (social) media monitoring and webcare. The acquisition will strengthen both companies as potential market leader for webcare and media monitoring.