A startup that raises a seed round, nine years after its inception? Sounds fishy, but in the case of pr.co, I assure you – it’s not. The Amsterdam-based PR software ‘startup’ that helps companies craft and distribute press releases, raised a seed round of €400.000 from an entrepreneurial group of angels and Woodwing Ventures.
The Next Web
It all began in 2008 at The Next Web Labs, the incubator at The Next Web, known for the Amsterdam-based tech conference and blog. Stefan Borsje (later involved in Karma) and Marc Köhlbrugge (now founder of Betalist) launched Pressdoc, an easy online tool for publishing social media releases. As both founders ventured off in different directions, TNW took the helm in 2013 and rebranded the startup to pr.co to make it a more integrated PR tool.