Silicon Canals
No Result
View All Result
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Exclusive content
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Free Personio whitepaper
    • Guest Contributions
    • Newsletter
    • Partner content
  • Global Jobs
  • Tech Events
  • Partner with us
  • Contact
    • Contact us
    • About us
    • Team
    • Contribute your content
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Exclusive content
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Free Personio whitepaper
    • Guest Contributions
    • Newsletter
    • Partner content
  • Global Jobs
  • Tech Events
  • Partner with us
  • Contact
    • Contact us
    • About us
    • Team
    • Contribute your content
No Result
View All Result
Silicon Canals
No Result
View All Result

French startup Kiliba secures €7M for its AI-driven marketing automation software

Vishal Singh by Vishal Singh
November 8, 2022
in (Crowd)funding, Marketing- & Adtech, News
Kiliba

Kiliba team | Image credit: Kiliba

32
SHARES
LinkedInTwitterWhatsAppFacebook

France-based Kiliba, an AI-driven marketing automation software, announced on Tuesday that it raised €7M in a Seed round of funding with an aim to become the European market leader.

Otium Capital, FrenchFounders and Bleu Capital participated in the round. 

- Partner content -
HR
Most important HR trends of 2023
HR has a lot of challenges to face in 2023. Find out what they are and how to deal with...Show More
HR has a lot of challenges to face in 2023. Find out what they are and how to deal with them. Show Less
Read more

The round also saw participation from Alix de Sagazan and Rémi Aubert (AB Tasty founders), Nima Karimi (Silvr), alongside its three historical business Angels – Thibaud Hug de Larauze (Back Market), Geoffroy de Becdelièvre (Marco Vasco) and Bertrand Jelensperger (TheFork).

Brief about Kiliba

Founded in 2020 by Arnaud Becker and Amaury Hug de Larauze, Kiliba claims to be the first 100 per cent autonomous marketing automation module, from the creation of the email to its distribution, including the selection of promoted products. The company helps generate new leads and builds community engagement.

With Kiliba’s smart automation platform, digital firms can build, customise, and send marketing campaigns. The platform enables its clients to build highly configurable scenarios in minutes by automating scenarios and opening up a greater degree of detail.

Co-founder Amaury Hug de Larauze says, “Artificial Intelligence takes care of everything. Digital retailers just have to connect Kiliba with their CMS. We then generate email campaigns that integrate the company’s design identity and translate them into multiple languages. Emails are personalised using 22 scenarios tailored to the user’s profile, then sent at the best possible time, depending on the targeted audience. All of which takes only 10 minutes to set up!”

Kiliba claims to have expanded significantly after investing a year and a half in research and development to improve its algorithms. The company’s sales increased by 300 per cent over the previous 12 months and surpassed $1M ARR.

Improving campaign performances with smart targeting

Kiliba also assists retailers in increasing their income by employing AI-driven targeting to find the appropriate consumers at the right time. Compared to a 25 per cent industry average, the company says its platform’s average open rate is 52 per cent (and as high as 80 per cent with select clients)\. The ROI is 50 per cent higher than standards for conventional email marketing.

Co-founder Arnaud Becker says, “The volume of data available has become more and more extensive over the last ten years, making it difficult for advertisers to optimise their targeting. As a result, over 80 per cent of emails are left unread. Kiliba leverages CMS data and artificial intelligence to unlock precise and efficient targeting, tripling the opening rate. And recipients are more attentive and likely to be interested in the message.”

Smart targeting also enables advertisers to cut back on the number of emails sent to their customers. Additionally, email marketing’s carbon emissions are reduced by a third by lowering the number of emails sent.

Capital utilisation

Kiliba claims to have acquired more than 400 clients and increased its ARR from 0 to €1M in just 18 months. The company mentions in a statement that it is now in a disruptor position in the marketing automation field because of its phenomenal development. The startup wants to pioneer this $11B sector as the sole AI-native firm. By 2025, Kiliba hopes to capture 1 per cent of the European market, and 10 per cent by 2032.

The startup will concentrate its efforts on online merchants with yearly revenue of under $10M. After the funding, Kiliba says it will keep putting its emphasis on improving its technical infrastructure by introducing a new CMS to the platform. New data scientists and sales people will also join the team.

 - Partner content -
How to improve your open source security?
How to improve your open source security?
Follow these three steps and get on the path to stronger security practices.Show More
Follow these three steps and get on the path to stronger security practices.Show Less
Read more
Tags: Artificial Intelligencefundingmarketingnews
Share2Tweet8SendShare13

Advertise with us | Schedule meeting

Thank you for visiting Silicon Canals! If you want to advertise with us, schedule a meeting.

Featured | Tech Events

Current Month

march

30marAll Day31TNW ValènciaJoin us in the hidden tech gem of the Mediterranean.

Event Details

The Next Web is bringing its renowned tech festival to the Mediterranean on March 30 & 31 with TNW València. Join industry leaders, investors, startups and tech

Event Details

The Next Web is bringing its renowned tech festival to the Mediterranean on March 30 & 31 with TNW València. Join industry leaders, investors, startups and tech enthusiasts to explore the future of tech. Enjoy the fun energy of a music festival with the innovation of a tech conference all in one.

Use discount code SILICONCANALS15 for 15% off your Business pass, Bootstrap package, Scale-up package and Investor pass today!

Learn More

CalendarGoogleCal

Time

march 30 (Thursday) - 31 (Friday)

Location

La Marina de Valencia

april

True BVKeienbergweg 100, 1101 GH Amsterdam

04apr17:3021:00True x Microsoft ISV Community Meet-up: Growing your ISV on AzureReady to scale the ambition of your ISV / SaaS company and rapidly grow your software on Azure?

Silicon Canals | Jobs


Partner content | Work with us

How Gapstars helps Dutch scaleups to find full-fledged development teams, save money and make an impact

Here’s how Amsterdam-based JetLearn is setting up the next generation for success

As Mobility Lab completes sixth edition, startups start collaborating with first clients

Breaking news from Amsterdam | Partner

Amsterdam-based Chargetrip raises €10M Series A funding; targets routing 25 per cent of EV rides globally

Rubio Impact Ventures’ Machtelt Groothuis on impact investing, need to co-invest, and measuring impact

Dutch firm Topicus acquires Amsterdam-based scaleup Five Degrees Holding: Know more

  • About Silicon Canals
  • Partner with Silicon Canals
  • Contact us
  • Newsletter
  • Disclaimer
  • Privacy Policy
  • Cookie Policy (UK)
  • Cookie Policy (EU)
  • Terms & Conditions Silicon Canals

Silicon Canals © 2014-2023 | Design: Bright Idiots. Images: Depositphotos

No Result
View All Result
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Exclusive content
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Free Personio whitepaper
    • Guest Contributions
    • Newsletter
    • Partner content
  • Global Jobs
  • Tech Events
  • Partner with us
  • Contact
    • Contact us
    • About us
    • Team
    • Contribute your content

Silicon Canals © 2014-2023 | Design: Bright Idiots. Images: Depositphotos

Stay updated with the Silicon Canals daily and weekly newsletters.
We promise we won't spam you. You can choose to unsubscribe anytime.
Stay updated with the Silicon Canals daily and weekly newsletters.
We promise we won't spam you. You can choose to unsubscribe anytime.
X
X