London-based AI-driven marketing communication customisation startup DataSine has recently secured £4 million (around €4.6 million) in Series A financing from leading European and U.S. investors. The round has been led by Pentech and Propel Venture Partners with participation from C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC.
Marc Moens, partner at Pentech stated, “We feel DataSine is particularly well-positioned to bring psychology and AI to address contemporary marketing challenges. The idea that digital communications can be tailored for an individual in the age of Big Data is very appealing and addresses the needs of the market. DataSine has a proven ability to drive business outcomes through their technology and we are happy to support them in their growth.”