London-based AI-driven marketing communication customisation startup DataSine has recently secured £4 million (around €4.6 million) in Series A financing from leading European and U.S. investors. The round has been led by Pentech and Propel Venture Partners with participation from C.Entrepreneurs/Cathay Innovation, Twin Ventures and Sistema_VC.
Marc Moens, partner at Pentech stated, “We feel DataSine is particularly well-positioned to bring psychology and AI to address contemporary marketing challenges. The idea that digital communications can be tailored for an individual in the age of Big Data is very appealing and addresses the needs of the market. DataSine has a proven ability to drive business outcomes through their technology and we are happy to support them in their growth.”
DataSine – combines psychology and machine learning
DataSine’s AI-based marketing personalisation solutions empower businesses by boosting customer engagement, CTRs and sales. Further, customers get facilitated with enhanced user experience through relevant tailored content.
DataSine integrates machine learning with behavioural data of customers to constitute personal profiles. It enables marketers to exercise precise marketing communications without wasting much time in text tweaking and A / B testing.
Won the BNP Paribas International Hackathon
Founded in 2015 by Igor Volzhanin, DataSine owns credibility in the market and is working with industry stalwarts like BNP Paribas, Hello bank and Tinkoff bank. The startup has already proved its mettle in the esteemed Techstars accelerator programme besides winning the BNP Paribas International Hackathon.
Plans ahead
The latest capital infusion will allow DataSine to further develop its products and bolster its presence in European markets including France, Belgium, Russia and the UK. DataSine is aiming to SME sector through the launch of Pomegranate in March. Notably, Pomegranate has already been integrated with HubSpot and MailChimp.
Igor Volzhanin, founder and CEO of DataSine articulated, “I launched DataSine after moving to London to do a PhD in psychology because I believed that personality can help companies understand their customers as a whole, which empowers them to truly connect with customers through every interaction and move beyond the traditional focus of click optimisation.”
He further added, “By helping businesses build genuine connections, we hope to change the way businesses see their customers. With this round of funding, we are now in a great position to deliver on our mission to empower companies to treat their customers as individuals.”
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