Rotterdam-based marketing technology company, Spotler Group, announced that it has acquired another Dutch company Squeezely, a CDP (Customer Data Platform) software company that is used for business needs and marketing. With over 100 e-commerce clients, Squeezely claims to have built complete buyer journeys across multiple channels.
The buyer’s journey is based on the fact that today’s consumers are online and more informed than ever, which helps them to make an educated decision on their purchase before they ever contact you.