Silicon Canals
TRENDING
  • Mobility
  • AI
  • FinTech
  • Software & SaaS
No Result
View All Result
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Features
    • How-to
    • Knowledge & Insights
    • Guest Contributions
  • Partners
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Scaling-up in Europe
    • Blue Tulip Awards
    • Partner with us
    • Promoted content
  • Jobs
  • About us
    • Partner with us
    • About
    • Team
    • Newsletter
  • Contact
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Features
    • How-to
    • Knowledge & Insights
    • Guest Contributions
  • Partners
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Scaling-up in Europe
    • Blue Tulip Awards
    • Partner with us
    • Promoted content
  • Jobs
  • About us
    • Partner with us
    • About
    • Team
    • Newsletter
  • Contact
No Result
View All Result
Silicon Canals
No Result
View All Result

Rotterdam-based martech company Spotler Group acquires Dutch customer data platform Squeezely

Vishal Singh by Vishal Singh
August 4, 2021
in Marketing- & Adtech, News
Squeezely

Image credit: Squeezely

38
SHARES
LinkedInTwitterWhatsAppFacebook

Rotterdam-based marketing technology company, Spotler Group, announced that it has acquired another Dutch company Squeezely, a CDP (Customer Data Platform) software company that is used for business needs and marketing. With over 100 e-commerce clients, Squeezely claims to have built complete buyer journeys across multiple channels.

The buyer’s journey is based on the fact that today’s consumers are online and more informed than ever, which helps them to make an educated decision on their purchase before they ever contact you.

- Partner content -
EIT Digital
EIT Digital Challenge 2022 is here!
Calling all European deep-tech scaleups for EIT Digital Challenge 2022Show More
Calling all European deep-tech scaleups for EIT Digital Challenge 2022 Show Less
Read more

Personalised marketing for all channels

Founded in 2016 by Tim Hoefnagel, Squeezely offers clients the ability to take control of the collecting of behavioural data, storing, and tagging it in one logical interface, then visually building customer journeys.

The platform is used to visually build customer journeys with ready-made templates for, among other things, abandoned website and shopping cart campaigns. The simple drag-and-drop journey builder offers the ability to build custom customer journeys as well, leveraging all collected behavioural data.

The company says, “Our aim has always been to help companies in every type of industry with our solution. Therefore, we set out to design a platform that would eliminate high costs, time-consuming implementation programs, and confusing user interfaces. Squeezely is implemented through one of our many plugins and can be expanded to anyone’s liking with our flexible development tools.”

The Squeezely CDP software revolves around building user profiles. For all people that visit your websites or store locations, a unique Squeezely Profile is created in case they leave data behind. These profiles contain data ranging from behavioural data on your website, purchases made in one of your stores (both online and offline), scores from your data science department, or important CRM characteristics. Squeezely CDP connects businesses to all marketing channels like web, email, Facebook, Google, to name but a few, as well as push notifications to enrich a visitors experience.

Tim Hoefnagel, Founder of Squeezely, says, “The Spotler Group offers us a fantastic framework to continue to the next level of the Squeezely Journey. We have big plans in our roadmap, which can be accelerated now we are part of a bigger group. We are especially excited about working with the Spotler Group AI team to further our ambitions for our clients.”

Brief about Spotler

Spotler claims to provide marketers the right marketing and transactional software, including services to grow their business. It offers online email marketing and marketing automation software and associated knowledge and services. The company was founded in June 2017. However, it has been active since 2004 (then under the name of Blinker and MailPlus).

Spotler Group claims to have over 2500 clients in 8 European countries, transmitting over 9 billion messages every year.

The next step

Despite the fact that Spotler and Squeezely operate together under the same Group, both companies will continue to work together as partners. Over three years ago, Squeezely had selected Spotler’s email marketing automation solution for e-commerce as one of its first technology integration partners. Since then, both have together delivered multiple solutions for various e-commerce and travel organisations in order to provide customer benefits for these organisations.

The Spotler Group’s synergy continues with the recent partnership between Squeezely and Tripolis, an Amsterdam-based email and martech company. Integrating the Tripolis Webpower product to Squeezely in the same way Spotler’s and other (Dutch) ESP integrations work, offers the same benefits of hyper-personalised communications automatically triggered by the unique stage in a customers’ journey.

Speaking on the development, Lee Chadwick, Spotler Group CEO, says, “While continuing as a standalone brand and organisation, we have already begun deepening the integration with our email platforms so that Group customers instantly benefit from the acquisition. We strongly believe in offering our customers a choice. As such, Squeezely will continue to integrate to and work with other ESP’s in the marketplace as well, and likewise, our Group ESP’s (Spotler and Tripolis) will still offer integrations with other CDP’s as well.”

 - Partner content -
How cybersecurity scaleup Intigriti conquered the world?
How cybersecurity scaleup Intigriti conquered the world?
Catch our interview with Paul Down, Head of Sales at Intigriti.
Catch our interview with Paul Down, Head of Sales at Intigriti. Show Less
Read more
Tags: acquisitionmarketingnews
Share3Tweet10SendShare15

Partner content | Work with us

Tokenisation is the future of the financial services industry, and Luxembourg’s Tokeny is at the helm of this change

Copilot for growers: Source.ag’s Rien Kamman explains how it helps growers increase their fresh produce with AI

Waste problem is complex, but Seenons has a solution: CEO and co-founder Joost Kamermans explains the plan

Want to scale your business in Germany and Europe? Here’s how the Scaleup Landing Pad Hamburg can help

Is your deep tech scaleup aiming high? The EIT Digital Challenge 2022 can get you there

Silicon Canals | Jobs


Breaking news from Amsterdam | Partner

Amsterdam and Paris-based Trezy bags €1M, opens European headquarters in the Dutch capital

Amsterdam’s Just Eat Takeaway made progress towards profitability in H1 2022: Report

9 Amsterdam-based startups that are cooling the planet

Amsterdam-based CarbonCancel, a company that helped offset carbon footprint, shuts shop: Know more

Advertisement

  • About Silicon Canals
  • Partner with Silicon Canals
  • Contact us
  • Newsletter
  • Disclaimer
  • Privacy Policy
  • Cookie Policy (UK)
  • Cookie Policy (EU)
  • Terms & Conditions Silicon Canals

Silicon Canals 2014-2022 | Website: Bright Idiots

No Result
View All Result
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Features
    • How-to
    • Knowledge & Insights
    • Guest Contributions
  • Partners
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Scaling-up in Europe
    • Blue Tulip Awards
    • Partner with us
    • Promoted content
  • Jobs
  • About us
    • Partner with us
    • About
    • Team
    • Newsletter
  • Contact

Silicon Canals 2014-2022 | Website: Bright Idiots

Stay updated with the Silicon Canals daily and weekly newsletters.
We promise we won't spam you. You can choose to unsubscribe anytime.
Stay updated with the Silicon Canals daily and weekly newsletters.
We promise we won't spam you. You can choose to unsubscribe anytime.
Silicon Canals
Manage your privacy

To provide the best experiences, we and our partners use technologies like cookies to store and/or access device information. Consenting to these technologies will allow us and our partners to process personal data such as browsing behavior or unique IDs on this site. Not consenting or withdrawing consent, may adversely affect certain features and functions.

Click below to consent to the above or make granular choices. Your choices will be applied to this site only. You can change your settings at any time, including withdrawing your consent, by using the toggles on the Cookie Policy, or by clicking on the manage consent button at the bottom of the screen.

Functional Always active
The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out the transmission of a communication over an electronic communications network.
Preferences
The technical storage or access is necessary for the legitimate purpose of storing preferences that are not requested by the subscriber or user.
Statistics
The technical storage or access that is used exclusively for statistical purposes. The technical storage or access that is used exclusively for anonymous statistical purposes. Without a subpoena, voluntary compliance on the part of your Internet Service Provider, or additional records from a third party, information stored or retrieved for this purpose alone cannot usually be used to identify you.
Marketing
The technical storage or access is required to create user profiles to send advertising, or to track the user on a website or across several websites for similar marketing purposes.
Statistics

Marketing

Features
Always active

Always active
Manage options Manage services Manage vendors Read more about these purposes
Manage options
{title} {title} {title}
X
X