On December 6th The AdFo Group and Crux Digital hosted their annual Marketing Technology event that took place at Mediaplaza in the Jaarbeurs Utrecht. Professionals working in the field of Marketing and Technology gathered together to learn from each other, and to discuss important issues in the field. Wonderflow won the Martech Startup Award which gets them € 25K worth of media spending at AdFo. All day there was tremendous positivity in the air, to the extent we can wonder if marketeers may not be getting ahead of themselves in their enthusiasm for technological development.
Walking around in Mediaplaza for the first time is in itself already an overwhelming experience of what technological innovation has to offer. Before arriving at the lecture hall, visitors find themselves surrounded by uncountable impressive LED-lights, and at some places it almost feels like being in a science-fiction movie. Technological innovation; stimulated and praised by many, while questioned by others.