There are many ways to get around a city like Amsterdam, but biking is irresistible when you’re in the tulip city. While everything in the city happens on bikes which come in all shapes, sizes and colour, you’d notice many locals riding ‘bakfiets’ — Dutch for cargo bikes. Mostly the moms in the Netherlands use these cargo bikes to transport their kids and also sometimes groceries, electronics and even furniture. According to a recent study, this mode of transport has become unusually popular among highly educated, urban, two-income families.
It didn’t take much time for mobility startup Cargoroo to realise the potential of this market and the Amsterdam-based tech startup grabbed on this opportunity without wasting a minute.