Most of us usually purchase clothes based on the fashion trends, quality of the fabric or what usually suits us. Very few consider if an outfit was made in a sustainable manner or what impact it has on the environment or on the people manufacturing it.
However, there are some online marketplaces that intend to change this scenario by making sustainable clothing available as an easy alternative. Project Cece is one such tech and fashion startup, which is one cut above the rest as it takes the concept a step further by implementing Artificial Intelligence (AI) into the concept.
Collaboration with Pixyle
The online sustainable fashion marketplace based in Amsterdam has collaborated with the North Macedonia-based AI startup Pixyle (currently in the Rockstart-accelerator programme) that uses AI to train machines in order to identify garments in images. Project Cece is leveraging the technology so that users can simply upload an image of a product to their website and get results of similar products, which are made in a sustainable manner. The fashion startup is also much more than just an online marketplace for sustainable attires and here’s what you need to know about it.
In a conversation with one of the company’s co-founders, Noor Veenhoven, we found out the story behind the collaboration. The company wanted to use Pixyle’s expertise for sustainable fashion as they have a platform that is similar to Project Cece. Veenhoven reveals that Pixyle didn’t want to build an entire platform “since their tool itself is really applicable for every e-commerce website.”