While profits in many sectors plummeted during lockdown last year, some other segments noted an unprecedented surge in interest. E-commerce is one such sector, which performed well in 2020. A new research by the online payment service provider Mollie sheds some light on how harbouring a growth mindset delivered a competitive edge for e-commerce merchants. Here are some notable takeaways from the new report called Growth mindset merchants: outmanoeuvring, outcompeting, and outperforming.
Growth mindset equalled more sales and lower revenue decline
The new report by Amsterdam-based Mollie is based on a survey, which was undertaken by Coleman Parkes. The sample size was 2,500 merchants across five European countries, 500 from Belgium, Germany, France, the Netherlands, and the United Kingdom. Within each of these countries, 100 were drawn from each of the following sectors: groceries/FMCG, hospitality/food delivery, home/hobbies/lifestyle, clothing and apparel, and consumer electronics. Across Europe, 500 merchants were surveyed in each sector.