Netigate, a Stockholm-based SaaS company, announced on Monday that it has received strategic investment from GRO Capital.
Besides investment, GRO Capital will be partnering with the Swedish startup to accelerate Netigate’s product innovation, sales and marketing efforts, and international expansion.
Mikkel Drucker, CEO of Netigate, says, “The company is currently on an exciting journey to become Europe’s leading experience platform in the mid-market. With the increasing competition for talent and customers, capturing and taking action on feedback across employee and customer journeys is essential for companies’ competitiveness and survival. With GRO Capital, we now have strong support and investment to further our goal of being the leader in the mid-market.”
The announcement comes over a month after securing ISO 270001 certification. Formally known as ISO/IEC 27001:2013, ISO 27001 is the international standard outlining best practises for Information Security Management Systems (ISMS).
How was Netigate born?
Netigate was founded in 2005 by four friends around a coffee machine in Stockholm after realising companies often made decisions about their people based on gut feelings rather than facts and data.
Initially, the company was a consultancy firm called Inch, which helped other businesses to digitise their employee and customer journeys.
However, one day, a customer asked the team to create a software to collect feedback from employees and customers. And that’s how the Swedish company was born.
Netigate: What you need to know
The company was established with a vision to provide a platform for unfiltered, rich feedback that delivers an accurate understanding of customers and employees.
Currently, the platform supports thousands of customers, including Spotify, DB Schenker, Vodafone, Continental, and EnBW. Netigate has Stockholm, Oslo, Frankfurt, Berlin, and Warsaw offices.
Tom Nyman, Chairman of Netigate, adds, “I am very pleased that GRO Capital, one of the leading SaaS investors in Northern Europe, has become a large investor in Netigate. With their support, we can accelerate our vision of becoming a holistic experience management platform, giving users a more holistic understanding of their company’s performance. I truly believe combining the Netigate team, GRO Capital, and the remaining investors will make Netigate an extraordinary company.”
GRO Capital: What you need to know
GRO Capital is a North European private equity fund specialised in mid-sized B2B software companies. The company has €1B in AUM. The partners behind GRO Capital have been investors in more than 25 technology and software-related companies.
Lars Lunde, Partner at GRO Capital, comments, “We are convinced that the experience management category will only be of increasing importance in the future for companies to improve customer experiences and protect talent continuously. Netigate has created a highly scalable experience management platform that, today more than ever, is poised for growth through extensive product innovation and focused go-to-market efforts. We are thrilled to support Netigate’s long-term growth and leverage GRO Capital’s operational and software expertise to capitalise on this rapidly growing market opportunity.”