Finnish consumer advocacy firm No No No files for bankruptcy: Know more

Tampere, Finland-based No No No, a consumer advocacy platform, announced on Friday that it is filing for bankruptcy due to unexpected events.

The company’s founder Jaakko Timonen, took to LinkedIn to announce the news.

He says “No No No is shutting down. Due to an unexpected turn of events, we have no choice but to close the shop.”

Timonen expressed disappointment that the anticipated milestone of reaching 5000 customers, with the current count at 4900+, will not be achieved due to the closure.

However, he did not mention any specific reasons behind the decision to stop operations.

“I can’t go into details but the reality is we have to put bankruptcy proceedings in motion,” says Timonen.

“I’ve said many times how I’ve been rigorously thinking about where is the line between stupidity and grit. I’ve been balancing on that line many times but somehow something positive has always come up. This time that won’t be the case. The bottleneck is way too bad on so many fronts. It is time to let go.” he adds.

Amid the closure, Timonen expressed willingness to take on consulting gigs, interim roles, and a potential advisory position.

No No No: Helping American consumers resolve the complaint

No No No is a consumer advocacy service that aims to help American consumers resolve complaints with businesses.

The company’s mission is to address issues and improve relationships between consumers and businesses.

No No No envisions becoming the go-to global platform for consumers to resolve any type of issue with any business.

The Finnish company’s goal is to demonstrate how transparency, integrity, and excellent customer service can build trust, and generate happiness for employees, customers, partners, vendors, and other stakeholders. 

The company managed to acquire over 4900 customers without spending any money on ads by developing an effective SEO strategy that secured first-page rankings on Google for over 1500 keywords for NoNoNo. 

Additionally, the company closed a pilot deal with JCPenney, a Fortune 500 company, working remotely with a lead time of 3.5 months.  To date, the company has raised funding through 5 rounds.