Nobody thought subscription-based pricing would hit gyms, fitness centers, and yoga studios.
But it happened when founders Serge Brabander and ex-basketball player Camille Richardson started OneFit. It is a monthly subscription-based service that gives you access to the best gyms and studios in the main cities of the Netherlands including Amsterdam, The Hague, Rotterdam, Utrecht and more.
Reportedly, OneFit recently raised € 4.25M in its Series A funding led by INKEF Capital. Existing investor Peak Capital also participated in the latest round. OneFit plans to use the funding for product innovation and to launch its service in more European countries initially starting with Germany.
How OneFit pivoted its business model?
Initially, OneFit launched its service as a platform with a contactless smart card system that gave its members access to hundreds of gyms. The user could sign-up and obtain a smart card that was needed to swipe each time while visiting the gym or fitness studio.