On 20th July 2021, Dutch SaaS startups Onegini and iWelcome formally announced their merger. The resulting entity, smartly called OneWelcome, immediately became Europe’s largest identity and access management software as a service vendor. With both the companies set 40kms apart in the Netherlands, Danny de Vreeze, CEO of OneWelcome, says this merger had been in the works for sometime and allows both the companies to better prepare for the possible consolidation.
What’s in a name?
When The Shins dropped their 2017 song Name for You, the line “What’s in a name?” in the chorus not only invoked Shakespeare’s Romeo and Juliet but also questioned the notion of names being arbitrary labels. This is truer in the case of OneWelcome than most other companies. While, after a cursory glance, it may seem that OneWelcome borrows One from Onegini and Welcome from iWelcome, but there is more to this name.