A majority of pet owners treat their pets as their own children and want the very best for them. However, most of these pet parents are unaware of the nutritional requirements of their pets and end up feeding them sub-par food. This leads to a number of nutritional deficiencies and can even result in heart disease, diabetes, obesity, and pancreatitis.
But, the recent rise in awareness about nutrition and healthy lifestyle has transcended upon the pet-food industry as well. People have also started focusing on premium alternatives for pets. To address this, many pet food startups have come up with solutions that help consumers find the right food for their pets.