On September 28th of last year, the online supermarket startup Picnic posted a little video on their Facebook page in which an actor that strongly resembled Max Verstappen delivered groceries for the company. This was aimed ludically at an advertising campaign that Verstappen did for supermarket Jumbo, in which he performed similar actions. After being indicted by Verstappen for a lawsuit based on image rights and subsequently losing, Picnic has made a statement.
Michiel Muller, one of Picnic’s founders, stated the following: “It was a playful video, only aimed at our own employees. It was only posted on our Facebook page. When we learned that Max Verstappen was not happy about it, we immediately deleted the video. We cannot imagine the losses of Verstappen being as high as he claims.” Startup Picnic offers an online grocery delivery service. The delivery is free and the prices of products are as low as possible. Customers can also use the Picnic app on their smartphones to track the status of their delivery. Recently, 100 million euros were invested in Picnic by four investors: NPM Capital, Hoyberg, Finci and De Hoge Dennen.