The market demand for ethically produced goods has been on the rise, thanks to increasing government efforts to regulate businesses that fraudulently claim sustainable products.
In fact, online businesses are forced to find and verify items that can adequately prove the true sustainable nature of their products. A new proposed EU legislation also requires businesses to be able to back up sustainability claims.
To help businesses find the sustainability credentials of a product, the founders of Project Cece, an Amsterdam-based online sustainable fashion marketplace, announced the launch of Impactbytes, a platform for product-level sustainability insights.
Marcella Wijngaarden, co-founder of Impactbytes, says, “It is really hard for search tools, marketplaces, and shops to get sustainability credentials of their products *on product level*, as products often come from different brands and sources with different levels of transparency and data availability.”