In 2017, Netflix debuted a Spanish drama titled Money Heist and by 2018, the show became the most watched non-English language programme on the platform. In addition to the ensemble cast and gripping storyline, Money Heist was greatly helped by Netflix’s high standard for subtitles and dubbing.
The effect of Netflix on the standard for subtitling can be seen across the over-the-top (OTT) streaming industry. However, if you are a smaller outfit with a smaller budget, then there are a number of options to match that same quality. If you are looking for startups turning audio and video into text and subtitles, then Amberscript should be right on top of your list.
Founded in December 2017 in Amsterdam, the Dutch startup is on a mission to make audio accessible. “We started [Amberscript] with a realisation that speech-to-text was going to be the next big thing and transform the world,” says Peter-Paul de Leeuw, who co-founded Amberscript with Thomas Dieste and Timo Behrens.
Speech-to-text gains momentum
Speech-to-text has been around for 30 to 40 years but has become good enough for commercial use in recent times. Peter-Paul de Leeuw says they saw this momentum and also that most companies in this field were either in the US or in China. They saw the need for a European company in this field and began Amberscript.