One of the trends taking over TikTok right now is a number of influencers sharing their zero waste lifestyle. The idea here is to show how they are able to disregard plastic and switch to reusable items like bamboo toothbrushes and even bamboo-sourced toilet paper. These influencers are promoting a lifestyle that leads to a home that is at least 90 per cent free from trash. If zero waste can have such an impact on homes then imagine their impact on the broader society.
Waste remains one of the growing challenges and it is not just restricted to use of plastics. From the way waste is collected to the way it is recycled, the ecosystem has far too many players and thus, too many vested interests. One startup wants to change this routine. Dutch startup Seenons is a platform that connects all those in the waste chain to save waste and work towards a circular economy.