Silicon Canals
No Result
View All Result
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Exclusive content
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Free Personio whitepaper
    • Guest Contributions
    • Newsletter
    • Partner content
  • Global Jobs
  • Tech Events
  • Partner with us
  • Contact
    • Contact us
    • About us
    • Team
    • Contribute your content
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Exclusive content
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Free Personio whitepaper
    • Guest Contributions
    • Newsletter
    • Partner content
  • Global Jobs
  • Tech Events
  • Partner with us
  • Contact
    • Contact us
    • About us
    • Team
    • Contribute your content
No Result
View All Result
Silicon Canals
No Result
View All Result

Spotlight on the sharing economy: Why do we increasingly ‘share’ rather than ‘own’?

Editorial team by Editorial team
January 27, 2017
in Sharing economy, Startups
Spotlight on the sharing economy: Why do we increasingly ‘share’ rather than ‘own’?
21
SHARES
LinkedInTwitterWhatsAppFacebook

Ideas about the way we think of ownership change. Sustainability and socially involved marketing strategies are working. More and more upcoming businesses focus on the subject of sharing in order to build a network of paying customers. Why do we increasingly share rather than own the things we want? This article takes a closer look at how these trends are evolving and what consumer response to these developments has been like so far.

Different times demand new ideas

Throughout history there has always been a tendency for the younger generation to rebel against traditional structures. After the big World Wars, consumption, development and growth became the main pillars which our western societies are built on. But the North American and Western European consumer culture is undergoing a transformation. New ideologies like sustainability are becoming popular due to a combination of factors. We have seen years of rapid technical development, combined with the enormous growth of internet. These developments were recently followed by the economic crisis and an increasing awareness for environmental issues.

- Partner content -
HR
Most important HR trends of 2023
HR has a lot of challenges to face in 2023. Find out what they are and how to deal with...Show More
HR has a lot of challenges to face in 2023. Find out what they are and how to deal with them. Show Less
Read more

Sharing is caring

When we look into the contemporary and popular world of Startup, we can see a tendency towards a more sharing based ideology that underline concepts as flexibility, accessibility and community. Examples of this new business styles are peer-to-peer accommodation (AirBnb) , transportation (Toogethr), on demand household (Netflix) & professional services (Teamleader) and collaborate finances (Crowdfunding). Examples of these new businesses are popping up everywhere, entrepreneurs try to find new ways of financing their ideas and consumers are really aware of how they are spending their money.

Transumers are the new consumers

Back in 2003, Fitch – the global design and business consultancy-, came up with a term that suits the consumer-who-does-not-want-to-own perfectly: ‘transumer’. This consumer does not want to own, but rather prefers to experience. Products become less valuable, instead the experience and the connection with others are the transumer’s higher aims. This sounds a little wooly but it means that transumers wants to free themselves from the hassle of permanent ownership and possession. It is not only the young and free who are aim for this goal. According to PWC, 50% of the American providers in the sharing economy are between 24 and 44 years old. This could be very well be because of cost-saving reasons.

Put your money where your heart is

Another key point in all this sharing and connecting is community building. By exchanging, swapping and renting, networks become bigger and recognizable.  And that is exactly what successful new Startups like for example Motoshare, Djeepo and Camptoo have in common. Martijn Peeters from Camptoo emphasizes paying attention to your customers is essential for any sharing economy startup: “We are working together with our users to further improve our service, listen to their feedback and build the best motorhome sharing platform out there globally.” Motoshare actively facilitates contact between its users, who are all connected with their shared passion for motorbikes. ‘After all, it is nice to meet people who are passionate about the same thing as you are’, the mobility startup says.

Sustainable, affordable and easily accessible

With the trend of sharing based startups, consumers and companies get to benefit from each other, and often in a sustainable, affordable and easy way. Also, services are accessible and available for everyone. Consumer Behavior Scientist Russell Belk described this development as follows: “The “Consumers circle of sharing” has recently expanded from one entailing primarily family and close friends to a public, community wide circle facilitated by the Internet and various local and national organizations”. The way in which people identify themselves determines their consumer behavior.

Reflection of reality

When products we used to buy and own become products we use for a short amount of time, ideas about the concept of ownership turn into more flexible ideas. We are not stuck, we can always end our participation, and we feel more connected with the people we share with. Scientists Sharon Zukin and Jennifer Smith Maguire already described this development back in 2004: “Consumption is an Economic, Social, and Cultural process of selecting goods, reflecting the opportunity and limitations of modern life”. The new shared economy spirit in business world is therefore an important phenomenon that give us an idea about (new) aspirations of the younger generation: Instead of using sharing as a form of rebellion against the oldies, they are trying to make money out of it!

How will this trend towards sharing evolve?

There are many ways the trend towards more sharing and less ownership can evolve. PWC recently looked ahead and predicts that Europe can become the biggest global hub and innovation incubator. But in order for the old continent to reach that position, there needs to be more attention for a ‘more balanced, coordinated and dynamic regulatory framework’. Also, solutions on the trust-issue, that sometimes occur when renting out and paying online, need to be solved in order to work towards a future in which sharing based companies can fully take over their traditional counterparts.

 

Header image and Houses image by Shutterstock.

 - Partner content -
How to improve your open source security?
How to improve your open source security?
Follow these three steps and get on the path to stronger security practices.Show More
Follow these three steps and get on the path to stronger security practices.Show Less
Read more
Tags: blogpostcamptoocrowdfundingmotoshareownershipsharing economyTeamleadertoogethrtransumerweliketoshare
Share1Tweet5SendShare8

Advertise with us | Schedule meeting

Thank you for visiting Silicon Canals! If you want to advertise with us, schedule a meeting.

Featured | Tech Events

Current Month

march

30marAll Day31TNW ValènciaJoin us in the hidden tech gem of the Mediterranean.

Event Details

The Next Web is bringing its renowned tech festival to the Mediterranean on March 30 & 31 with TNW València. Join industry leaders, investors, startups and tech

Event Details

The Next Web is bringing its renowned tech festival to the Mediterranean on March 30 & 31 with TNW València. Join industry leaders, investors, startups and tech enthusiasts to explore the future of tech. Enjoy the fun energy of a music festival with the innovation of a tech conference all in one.

Use discount code SILICONCANALS15 for 15% off your Business pass, Bootstrap package, Scale-up package and Investor pass today!

Learn More

CalendarGoogleCal

Time

march 30 (Thursday) - 31 (Friday)

Location

La Marina de Valencia

april

True BVKeienbergweg 100, 1101 GH Amsterdam

04apr17:3021:00True x Microsoft ISV Community Meet-up: Growing your ISV on AzureReady to scale the ambition of your ISV / SaaS company and rapidly grow your software on Azure?

Silicon Canals | Jobs


Partner content | Work with us

How Gapstars helps Dutch scaleups to find full-fledged development teams, save money and make an impact

Here’s how Amsterdam-based JetLearn is setting up the next generation for success

As Mobility Lab completes sixth edition, startups start collaborating with first clients

Breaking news from Amsterdam | Partner

Amsterdam-based Chargetrip raises €10M Series A funding; targets routing 25 per cent of EV rides globally

Rubio Impact Ventures’ Machtelt Groothuis on impact investing, need to co-invest, and measuring impact

Dutch firm Topicus acquires Amsterdam-based scaleup Five Degrees Holding: Know more

  • About Silicon Canals
  • Partner with Silicon Canals
  • Contact us
  • Newsletter
  • Disclaimer
  • Privacy Policy
  • Cookie Policy (UK)
  • Cookie Policy (EU)
  • Terms & Conditions Silicon Canals

Silicon Canals © 2014-2023 | Design: Bright Idiots. Images: Depositphotos

No Result
View All Result
  • Home
  • News
    • Ukraine
    • Startups
    • Scaleups
    • Coin Canals
    • FinTech
    • AI and chatbots
    • Travel & Mobility
    • Software & SaaS
    • Health & Medtech
    • (Crowd)funding
    • Blockchain
    • Internet of things
    • Hardware
    • Accelerators
    • E-commerce
    • Cybersecurity
    • Gaming & Virtual Reality
    • Drones
    • COVID-19
  • Exclusive content
    • Amsterdam
    • Rise by Techleap.nl
    • Fintech Files by AWS
    • Free Personio whitepaper
    • Guest Contributions
    • Newsletter
    • Partner content
  • Global Jobs
  • Tech Events
  • Partner with us
  • Contact
    • Contact us
    • About us
    • Team
    • Contribute your content

Silicon Canals © 2014-2023 | Design: Bright Idiots. Images: Depositphotos

Stay updated with the Silicon Canals daily and weekly newsletters.
We promise we won't spam you. You can choose to unsubscribe anytime.
Stay updated with the Silicon Canals daily and weekly newsletters.
We promise we won't spam you. You can choose to unsubscribe anytime.
X
X