There’s this thing about concurring Germany among Dutch startup founders, that had me wondering if it had anything to do with history. Whatever. Becoming a succesful startup in our neighboring country is not an easy task. Victor van Tol, co-founder of Dutch carsharing platform Snappcar, has found out the hard way.
“Germany almost killed Snappcar”
“Germany almost killed us”, the CEO of the startup said on stage during The Next Web Conference in Amsterdam. “It was our hobby horse. We roughly knew how marketing, PR and sales in The Netherlands worked. We thought local insurance, translation of the website and a week in Berlin with the whole team would do it.”