SnappCar, one of Europe’s biggest car sharing platforms, dedicated itself to reducing the number of cars in Europe by 5 million in 2022. Doing this will improve the quality of life in European cities, and it will also reduce CO2 emission. Thanks to the take-over, Snappcar can expand into Germany, a market that almost killed the car-sharing platform in the past.
The acquisition of Tamyca
Now, with the acquisition of its German counterpart Tamyca, the startup from Utrecht boasts 400.000 users in the Netherlands, Denmark, Sweden, and – finally – Germany. Victor van Tol, CEO of SnappCar, says, “Tamyca always had a good reputation in Germany. We want to continue offering German users an impeccable service. This demands a meticulous integration of our ICT systems. Additionally, we have invested in a team in Berlin that will provide our users with the very best service.
Expanding to Germany
CEO Victor van Tol also explained why Germany had almost killed the startup while being present at The Next Web Conference in 2016. He stated the following: “We roughly knew how marketing, PR and sales in The Netherlands worked. We thought local insurance, translation of the website and a week in Berlin with the whole team would do it.” Expanding to Germany seemed to be impossible for the scaleup.
And now they have finally done it, by taking over their German counterpart Tamyca. Previous to this takeover, Europcar invested in Snappcar in June, 2017. According to the scaleup, Europcar enables them to expand to other European countries and to improve and innovate their platform. However, their mission to reduce the amount of cars in urban environments by 5 million remains the same.