Cringe all you want, but yes: we’re calling them soonicorns. Soon-to-be-unicorns. Data shows Amsterdam has multiple startups potentially on their way to a valuation of 1 billion or more. And apparently, that is a surprising accomplishment. Research shows Amsterdam startups are 50 per cent less likely to become a unicorn than startups in Berlin and Stockholm. What’s going on there? And which Amsterdam startups are about to beat those odds?
Amsterdam is billed as one of the top ecosystems for startups to grow and foster. No surprise, the ecosystem has produced several unicorns. We’re all familiar with the stories of Adyen, TomTom, JustEat Takeaway and – more recently – Messagebird and Mollie and Bunq. Theoretically there should be many more of them. Amsterdam startups are less likely to reach unicorn status.