Based out of Düsseldorf, Germany, Springlane is a food content website that develops and markets products under four differentiated brands. Recently, the company has raised €10 million in funding in a Series C round led by Apeiron Investment Group and S-UBG. The company is planning to use this fund to continue to expand operations and its business reach internationally.
Springlane – Headsup!
Founded in 2012 by Lars Christian Wilde and Marius Till Fritzsche, Springlane has been setting the trend for conscious and qualitative cooking.
Started as a shopping club for cooking enthusiasts, Springlane quickly became the leading online retailer in its vertical in Germany, offering more than 15 thousand products from 750 premium brands.
Built an active food community!
With high-quality content for cooking, baking, and grilling, the platform has built up an active food community. The close exchange in this community meanwhile enables the company to develop tailor-made cooking and grilling products for its target group.
Most influential food content website!
As of now, Springlane ranks among the most influential food content websites in Europe and develops and markets products under four differentiated brands with sales in Germany, Austria, UK, France, Italy, and Spain.
Marius Fritzsche, said:
Our deep understanding of the industry and our customers enables us not only to develop our products and brands but also to market them effectively and efficiently. This is the further logical development of the business model.
Since last year, Springlane has also been operating an agency and media business for food manufacturers that want to build digital positioning or increase their reach.
Building our brands was an experiment… And it was a success: Today, we generate more sales with 100 products than we used to with 20,000.
Stay tuned to Silicon Canals for more updates in the tech startup world.