Dutch banking giant Rabobank invests €7.5M in unique subscription-based flower delivery startup Bloomon

Dutch banking giant Rabobank invests €7.5M in unique subscription-based flower delivery startup Bloomon

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In the recent development, Bloomon, a rapidly growing flower e-commerce startup has attracted €7.5 million from Dutch banking giant Rabobank. The capital injection will be used for further growth of the company, including international expansion in Europe.

Operates in 6 countries

Founded in 2014 by Patrick Hurenkamp, Bart Troost, and Koen Thijssen, the Dutch online flower delivery service dispatches fresh flowers directly from the grower to the buyer. Based out of Amsterdam, bloomon currently operates in 6 countries in Europe: the Netherlands, Germany, Belgium, Denmark, France and the UK.

According to Hurenkamp, ​​Rabobank is also looking for innovation in the flower sector and the bank, therefore, embraces Bloomon. “’We got the trust from the CEO, Wiebe Draijer called us to say that they really wanted to invest in the company,” Hurenkamp said today to BNR.

Strategically positioned

Moreover, the company is strategically positioned in the Netherlands, the world’s largest flower export industry. This unique approach makes sure that the buyers get exceptionally fresh, long-lasting flowers with outstanding quality.

Subscription-based service

In addition to it, the company also offers subscription-based service, where the customers can arrange flower delivery online on regular weekly, biweekly, or monthly basis as per their convenience. Last year, the company appointed Brent Wissink, CFO of Takeaway.com to take care of the company’s supervisory board.

With offices in Amsterdam and Berlin, Bloomon employs around 100 people. It’s worth mentioning here that Europe contributes more than €20 billion out of an estimated €50 billion in the global flower retail market. On top of that, more than 50% of the cut flowers sold in France comes from none other than The Netherlands.

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