There is an increasing need for dairy alternatives for environmental and sustainable reasons. This is where a Swedish startup Sproud comes to play with its dairy-free alternatives that are touted to have the closest taste to regular milk. The Malmö-based maker of plant-based milk announced that it has raised £4.8M (nearly €5.4M) funding from a London-based growth capital investor, VGC Partners.
Investment from VGC Partners
Well, the investment from VGC Partners will be used to grow the team at Sproud, accelerate its distribution and activities to build its brand in the core markets where it operates including the UK, US and Canada. Also, the Swedish company will be able to focus on the further development of its 100 per cent vegan, plant-based product range.