Zurich-based 1plusX is a marketing intelligence platform that is powered by AI to help media companies and marketers turn every data point into actionable and accurate predictions. Founded by Thomas Hofmann, Joachim Schoss and Jürgen Galler in 2015, the company has now secured fresh funding and roped in a new board member.
Closes Series B funding
In a recent development, 1plusX secured $7.8M (nearly €6.4M) Series B funding in a round led by Swisscanto Invest, which is one of the leading asset managers in Switzerland. The other investors that took part in the funding round are BI.GARAGE, INC and DG Daiwa Ventures from Japan.
The martech company will use the investment to expand into the international markets by bolstering marketing and sales operations. “In particular, the backing of two new Japanese investors is a springboard for 1plusX’s expansion strategy into the Japanese market,” notes the company.
Previously, 1plusX secured $4M (nearly €3.3M) seed funding and $5.5M (nearly €4.5M) Series A funding, thereby taking the overall funding secured by the company to date to $17.3M (nearly €14.3M). With this investment, the marketing intelligence company will continue to provide highly innovative data management solutions with its first-class customer-centric support and key predictive capabilities.
Jürgen Galler says: “This latest funding round success will provide an important boost to our sales and marketing team to respond to the strong demand for our product in the US, Japan, and Asia overall. 2021 will bring huge changes to the digital marketing ecosystem and give AI technology the opportunity to demonstrate that it can deliver the highest quality data and predictions in areas that historically have been controlled by external factors such as marketplaces.”
“1plusX convinced us with its leading AI data analysis technology allowing their global blue-chip customer base to identify previously undetected powerful connections between data sets. It is an ideal addition to our portfolio, which focuses on Swiss growth companies expanding globally,” says Nils Granath, responsible for ICT investments at Swisscanto Private Equity Switzerland Growth I KmGK.
1plusX, the marketing intelligence platform is powered by AI algorithms that recognise patterns in user behaviour across client data assets. These are transformed into predictions and meaningful customer insights in real-time.
According to the company, this is how 1plusX customers turn anonymous visitors into profitable audiences, thereby boosting the value of their marketing spend. As per the company, 1plusX customers retain their data, and it is never used for purposes other than their own. As of now, 1plusX has teams in Switzerland, Germany, Paris and Singapore, and it brings together international experts in product management and engineering.