The world is waking up to privacy risk and harms since the chances of a privacy breach have increased many folds. Thanks to the digital marketplace. As a result, data privacy continues to be on top of mind for companies all around the world. A lot of startups around the globe is on a mission is to promote and facilitate the ethical and safe use of valuable data assets.
This realisation of incorporating privacy into every aspect of the data supply chain not only protects customers but create an unbreakable trust as well. In addition to that, it helps startups build their brand image and attract investors. Having said that, the digital market place is getting more organised and protocol-driven, where a businessman is also becoming more sensitised.