LemonOne, Germany’s on-demand photos startup has got a growth capital to drive vertical and international expansion. When contacted the startup refused to disclose the funding amount, but the Berlin-based company informed that the investment was led by international growth VC Acton Capital and existing investor Redalpine. “In times of YouTube and Instagram”, most commercial providers still rely on stock pictures to offer their service online – LemonOne-investors predict huge market potential across all industries.
LemonOne’s platform provides companies with an on-demand and fully integrated solution to source individual photo and video material within 48 hours. Maximilian Schwahn (CEO and co-founder, LemonOne): “No matter if in real estate, travel or food delivery, only the right imagery makes customers buy. Our clients face revenue uplifts by more than 250% thanks to LemonOne-photos.”
By matching a growing network of more than 6,000 qualified freelance photographers with companies such as Alibaba, Delivery Hero or major real estate companies, LemonOne currently delivers 50,000 photos per month to large-scale clients from 250 European locations. Thanks to its smart technology and AI-based editing, LemonOne offers cost-effective, fast and easy access to high-quality imagery. Maximilian Schwahn: “No other company will be able to provide better performing visuals than Lemon One. By using the fresh capital, we will target new fields to expand our service in Europe. We make Stock Photos redundant.”
Fritz Oidtmann (Managing Partner, Acton Capital): “In times of YouTube and Instagram, unique visuals are key to commercial success. Still, up to 97% of product images on platforms or online shops are stock photos or bad quality, resulting in billions of missed revenues. There is a huge market potential across all industries. Thanks to its tech-driven approach and customer-centric processes, we believe LemonOne is able to shape the market on an international level.”