Reviews are dead, or so it may seem. Although, according to this new Dutch startup, they’re very much alive, but not in their current form. Entrepreneurs Gideon Nagtegaal and Dennis Hendriksen, both former Wehkamp employees, cooked up what’s next with Seeviews. With a little help from their – super rich – former boss.
Seeviews: visual reviews
Their solution for online reviews is Seeviews: a visual review tool for the travel industry. The startup offers hotels and b&bs the tools to convert video tales of guest experiences into an effective marketing tool. “These days no one books holidays without looking for reviews. You just want to know how other people have experienced the place you want to book. However, one big disadvantage of written reviews is that they are black and white; it is either very good or very bad. We wanted to make reviews more realistic, by giving them momentum and making them more visual. Most people experience their holiday with their eyes open, right?” Gideon Nagtegaal, founding partner at Seeviews, states.