UK-based online travel booking company Secret Escapes has acquired Empathy Marketing Limited for an undisclosed amount. Empathy Marketing Limited is known as Ireland’s leading marketplace for hospitality and e-commerce offers. This deal is due to complete in February 2019. In order to fund this acquisition, Secret Escapes Group will be partnering with Searchlight Capital Partners L.P.
Know everything about Empathy Marketing Limited and Secret Escapes Group
Founded in 2000, Empathy Marketing Limited owns Pigback.com, an Irish rival of Secret Escapes and counts over 1 million active members in the Republic of Ireland and Northern Ireland across its brands, which also include other premium offer sites including TheDiningRoom.ie, LuxuryBreaks.ie, Pamper.ie, JustGolf.ie and TreatTicket.ie in Northern Ireland. This acquisition will allow Secret Escapes Group to gain access in the Irish market.