Internationalisation has become a crucial strategy for any business to sustain, compete, and remain relevant. Therefore, tailoring the global campaign according to individual regions and markets is imperative. However, this can be a tricky affair.
The increasing shift from reach to relevance is urging more brands to use data smarter and establish an effective local campaign for better results and to avoid mistargeting.
But, businesses who want to make the move online can be daunted by the cost and logistics of tailoring their platforms to local markets. And this is where Singapore-based Techsembly gets into the game.
Techsembly is an e-commerce SaaS solution built for businesses who want to scale cross-borders while remaining relevant and appealing to local markets.
Recently, the SaaS company has raised £1M (approx €1.1M) in a funding round led by UK-based fund Superseed Ventures, which also included participation from private investors.
It’s worth mentioning that SuperSeed Ventures is a venture capital fund that invests in ambitious B2B software companies. Launched by Mads Jensen and Dan Bowyer in 2018, this London-based VC fund began investing in 2019 and has since backed 11 companies to date in areas of enterprise and industrial automation.
The funding will be used to assemble a cross-marketing team that will initially target UK, European and Asian markets to grow client bases.
The capital will be used to further scale their tech and build out self-serve solutions.
Helps businesses scale with ease
Founded by Amy Read, Sohail Qureshi, and Ross Knight, Techsembly allows businesses to scale globally with ease via one single interface.
Notably, the founders have backgrounds in e-commerce and online retailing who, after running their global marketplace for over five years, recognised the multitude of issues businesses face with global scaling.
Instead of changing the currency, the platform offers all the tools businesses need to truly localise, including multi-language options, in-depth personalisation, multi-base currencies, unique fulfilment, and logistics solutions, as well as multiple payment gateways and payout methods.
70 per cent increase
According to the company, clients who have migrated to Techsembly have seen an increase of up to 70 per cent when selling overseas by localising their sites.
The company’s clients include Curate Beauty, Scots of the World, The Peninsula Hotels, and Anglo-American fashion platform Not Just a Label, which alone have over 40k independent fashion designers under them.
Techsembly’s CEO and co-founder Amy Read says, “Our ambition is to empower brands to build a truly impactful localisation strategy from the start, not as an afterthought. We want to encourage greater appreciation and knowledge of the cultural differences and similarities across the world, so brands can better connect with local audiences and compete with local incumbents.”