The game Fortnite is the most successful game of the last decade. Since its arrival on 25 July 2017, the game has already been downloaded by more than 40 million players worldwide. Most people think that the reason for Fortnite’s success is that the game is attractive to play and there are no costs involved. This sounds like a plausible explanation. However, the truth is much more complex.
Dr. Mirjam Baars, lecturer research at Fontys (a vocational education school), analysed the success of Fortnite, together with 120 first-year students of Business Administration Studies. They discovered that the success of Fortnite can mostly be explained by the way the developers of Epic Games, who developed Fortnite, constructed their marketing and business processes.