Retail is tough, but Patrick Dekker and his Wundermart co-founder Laurens de Kleine are on a mission. The mission is to democratise retail itself. With COVID-19 disproportionately affecting physical retail, Wundermart is doubling down on its mission of helping “anyone, anywhere to open up shop.”
From hobby to a business idea
Patrick Dekker says the idea of Wundermart didn’t germinate right off the bat. In fact, Dekker and his co-founder Laurens de Kleine were actually working on a different company. Before Wundermart, Patrick and Laurens were working on a grab and go product. Patrick says it was a hobby more than a business idea. But once this hobby was off the ground, Wundermart was becoming a viable business idea.