Is becoming a unicorn the ultimate goal for a startup? The cooperative Zebras Unite answers that question with a resounding ‘no’. Growth comes in many shapes and sizes, and sometimes startups should aim to become not a unicorn, but a more sensible, real creature. A zebra, as you will.
The dazzling zebras of Amsterdam
Zebras Unite is a cooperative aiming to make companies think about their growth in a more sustainable way. They can do so by keeping an eye on the four Ps: people, purpose, planet and profit. The organisation just opened its Amsterdam chapter, to shine a light on the many zebras in the Dutch capital.