These are the 9 most talented female online entrepreneurs in the Netherlands in 2019

These are the 9 most talented female online entrepreneurs in the Netherlands in 2019

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For startups, winning awards is one of the most practical ways to be recognised. It is a modest way to add credibility to the products and services offered by the business. In the startup ecosystem in the Netherlands, there are many such platforms to encourage startups and LOEY Awards is one of them. It aims to stimulate growth, inspiration and innovation in the online industry in the Netherlands.

The LOEY Talent Award is being awarded for the fourth time to an ambitious online entrepreneur. The entrepreneur who will bring about innovation and growth will be chosen as the winner. The LOEY Expert panel comprises online professionals and experts have chosen nine female online entrepreneurs in the Netherlands with the emphasis on the development that they have brought in recent years.

These shortlisted female online entrepreneurs will discuss their entrepreneurship with the panel and they will qualify three of them for the final LOEY Talent Award slated to happen on September 10. These three finalists can introduce themselves to over 250 best online entrepreneurs in the country. The most talented online entrepreneur will be selected by the audience via an SMS voting round and win the LOEY Talent Award 2019. Below are the nine talented female online entrepreneurs in the Netherlands chosen by LOEY Expert panel.

Wendy Bogers (Ligo)

Bogers founded Ligo in 2015 in Amsterdam. Ligo is an online platform for legal services and contract lifecycle management. The startup lets large organisations automatically generate, negotiate, manage and sign their contracts. Till date, the company has raised €500k funding and has a team of 20 employees.

Loes Daniels (FlightGiftCard)

Loes Daniels founded FlightGiftCard in Amsterdam. This is the first gift voucher, which can be used to book air tickets online via 300 affiliated international airlines in across 70 countries. Besides FlightGiftCard, Daniels is also the owner of Hotelgift, which is a gift card that is applicable across 200,000 hotels across the world. She aims to make it the best gift card service provider on a global scale.

Judith Eyck (

Judith Eyck established in 2017 in Rotterdam along with Joost Romeijn. It is an online travel agency that lets customers put together their own vacation with real-time combinations of hotels, transfers or rental cars and flights. As there are low-cost airlines, everyone can put together their own vacation easily. There are endless options and the price comparison is quite transparent. This online travel agency reduces choice stress as it offers hyper-personal suggestions from over 15,000 holidays.

Els van der Helm (Shleep)

Els van der Helm started Shleep with Joeran Albers in 2016 in Amsterdam. Shleep is a digital sleep coaching platform, which lets organisations ensure that employees perform better. She has a strong expertise and worked with McKinsey as a strategy consultant. Also, she is an assistant professor at the IP business school in Madrid. Arianna Huffington’s Thrive Global named Van der Helm as one of the five top sleep experts in the world.

Kristel Kuit (Headroom)

Kristel Kuit established Headroom in 2013 in Amsterdam. Headroom offers remote personal assistance services based on monthly subscriptions and the latest technological tools. There are 20 employees working with Headroom and the company services clients including Arthur Kosten, Willemijn Verloop, Marc van Agteren and John Huiberts.

Charlotte Melkert (Equalture)

Charlotte Melkert founded Equalture along with her sister Fleur Melkert in 2018 in Rotterdam. It is a pre-selection technology, which supports clients in predicting the performance of applicants in the future with the help of Artificial Intelligence and gamification. The objective of Equalture is to help companies form best-performing teams. As of now, there are 35 employees and aim to expand the team to 50. Also, it has raised €500k funding.

Thalita van Ogtrop (The Next Closet)

Thalita van Ogtrop and Lieke Pijpers started The Next Closet, which is a sustainable marketplace for used designer clothing in 2013 in Amsterdam. She aims to make the fashion landscape more sustainable and used clothes common. Currently, there are 20 employees and the sustainable marketplace has raised €3 million funding.

Suzanne van Straaten (

Suzanne van Straaten started along with Liedewij Loorbach and Mark Gallop in 2016 in Amsterdam. Sprinklr is a company selling sustainably grown plants. It helps consumers with its unique plant coach app. This Dutch startup has supplied thousands of customers and tens of thousands of plants. It has raised nearly €3.15 million since it was founded. Besides raising investments, it is also acquiring knowledge in the field of e-commerce and in the floriculture sector.

Graciëlla van Vliet (Closure)

Graciëlla van Vliet and Chantal van der Velde started Closure in 2017 in Rotterdam. Closure is a service, which lets relatives cancel all the subscriptions, accounts and contracts of their loved ones after their demise. The company, which has raised €300k funding till date has started teaming up with KPN, Telfort, OV-Chipkaart and Ardanta. It also won the Philips Innovation Award back in 2018.

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