According to the company, this investment comes on the heels of 70 per cent revenue growth in the last 12 months, the development of US footprint, which accounts for 60 per cent of Turtl’s current revenue, and multiple enterprise customer wins.
Turtl allows businesses to scale personalisation of interactive content. It claims to have a global customer base covering the EU, North America, Africa, and Asia.
The company’s client base boasts many names in the automotive, FMCG, banking, technology, professional services, retail, insurance, and big data industries.
The new capital will allow Turtl to continue developing on its existing momentum in the US market, with 70 percent of B2B marketers stating a projected increase in content creation spend in 2021, and with clients like Cisco (Fortune 500) and Nestlé Professional.
Speaking on the development, Nick Mason, co-founder & CEO of Turtl says, “This is a huge milestone in the evolution of Turtl. Content automation platforms need to be accessible and easy to use across an organisation – from marketing to sales, and communications to recruitment -with non-designers having the power to make design-quality content. Our mission is to ensure enterprise content is timely, relevant and engaging for all – and this funding is crucial for us to progress to the next stage of that journey.”
According to the company, Turtl’s cloud-based platform helps in generating, viewing, and analysing business documents — from brochures to sales decks, and staff newsletters to ABM campaigns.
Turtl integrates across the technological stack to provide automated personalisation at scale and speed, including key CRM platforms like Salesforce, marketing automation suites like Marketo, and business intelligence platforms like Domo.
The company claims that as per its own research, the technology can save every salesperson on average two hours per week – the equivalent of 14 days per year.
About Octopus Ventures
Octopus Ventures is the firm behind backing many successful startups such as BoughtByMany, Cazoo, Depop, Elvie, and WaveOptics. It has offices in London and New York, as well as a network of partners throughout the United States and Asia.