German martech startup Ninetailed bags €5M to provide businesses with MACH technologies

Berlin-based Ninetailed, a startup that offers personalisation for headless CMS and modern jamstack frameworks, reportedly raised €5M in a Seed round of funding. The company has raised €6.6M in funding to date.

The martech startup will use the funds to expand its team, further develop its tech stack, and onboard new solutions partners.

Investors in the round

The round was led by London-based Mosaic Ventures and Berlin’s Cherry Ventures. 

The round also saw participation from existing investor First Momentum Ventures and angel investors Carsten Thoma (hybris – now acquired by SAP), Chris Schagen (former CMO of Contentful), Jason Cottrell (Orium), and Mirko Novakovic (Instana) among others.

Personalisation platform for the modern web

Founded in 2021 by Andy Kaiser, Ninetailed uses its experimentation and personalisation APIs for MACH technologies to transform consumer and content data into intelligent experiences. The company’s aim is to build the “world’s best” API-first customer experience optimisation solution.

Kaiser says, “Getting set up with personalisation and experimentation should be simple. We are democratising personalisation and enabling teams to create and deliver personalisation and experimentation themselves without long integration time into their composable stack and first-party data. Developers and creatives get the full power of blazing-fast personalisation and experimentation through super flexible APIs, SDKs, and connections.”

What is MACH?

MACH architecture is a set of technology principles behind new, best-of-breed technology platforms. The acronym stands for Microservices-based, API-first, Cloud-native, and Headless.

Despite being a relatively new acronym in the field, MACH is gaining recognition for the benefits it provides. Every component in a composable company is pluggable, scalable, replaceable, and capable of continual improvement thanks to MACH technology. 

Businesses have the ability to select among the best tools available while maintaining a structure that makes it simple to add, modify, or delete those tools in the future via MACH architecture.