Mubadala Capital, the asset management arm of Mubadala Investment Company, has agreed with Bain Capital to acquire a majority stake in Amsterdam-based Bugaboo Group, a stroller and premium children’s products company.
Bugaboo, a B Corp-certified company, designs strollers and parenting solutions for families. The company innovates with strollers, car seats, travel cots, and accessories. The company claims that its products are crafted to be comfortable and user-friendly.
Bain Capital will keep a minority stake in the company. The deal is pending works council consultation and regulatory approvals, with other terms undisclosed.
Antoun Ghanem, Executive Director and Head of Mubadala Capital’s European Private Equity Team, says, “Bugaboo’s unwavering commitment to parents, children and product innovation aligns seamlessly with our investment philosophy, which is predicated on investing in great companies that are run by even better management teams.”
“We have been waiting for the right opportunity in the juvenile products space to leverage Mubadala Capital’s extensive scale and global network to further elevate Bugaboo to a leading position in the children’s product and services ecosystem.”
Aim of the acquisition
Since 1999, Bugaboo has been known for its premium strollers and other parenting solutions. The acquisition by Mubadala Capital allows Bugaboo to enhance its mission of delivering safe and design-forward products to families globally.
Under Mubadala Capital’s ownership, Bugaboo aims to expand into growth markets and solidify its position as a leading force in the baby products industry.
Bugaboo CEO, Adriaan Thierry, says, “Over the last five years, we have almost doubled revenues due to both organic growth and the successful acquisition and integration of complementary brands in the worldwide juvenile products market.”
“With Mubadala Capital’s support, our brand and product design, our teams, and our business partners are poised for the next phase of our growth and development into new markets. Most importantly, this partnership will bring great benefits for our customers – current and future generations of parents and children,” adds Thierry.
Brief about Bain Capital and Mubadala Capital
Founded in 1984, Bain Capital has worked with management teams to build and grow successful companies. With over 280 investment professionals, the firm leverages its platform and expertise in industries like healthcare, consumer/retail, financial services, industrials, and technology to create value for its portfolio companies.
Operating from 23 offices, Bain Capital has invested in over 1,150 companies and manages approximately $185B in assets across private equity, credit, public equity, venture capital, and real estate.
Speaking on the Bugaboo deal, Nigel Walder, a Partner and Head of Bain Capital’s European Consumer Team, says, “It has been a pleasure working with Adriaan and his team to transform Bugaboo by strengthening its leadership position in premium strollers and also becoming the first global player in the juvenile products sector to achieve B Corp status, gaining international recognition for Bugaboo’s commitment to social and environmental performance.”
“We look forward to partnering with Mubadala Capital and continuing this journey with Bugaboo.”
Mubadala Capital, a subsidiary of Mubadala Investment Company, manages approximately $24B in assets. Mubadala Investment Company is a $302B global sovereign investor based in Abu Dhabi.
The firm oversees a range of investments, including private equity and venture funds, special opportunities funds in Brazil, and diversified private market strategies, along with co-investment vehicles and continuation funds.
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