Paris-based Welii rebrands to Najar; bags €15M to help companies with procurement and financial operations

Paris-based Welii, a company specialised in modular, AI-driven procurement solutions, announced on Tuesday, October 15 that it has raised €15M in funding from 13books Capital, Portage, and TOMCAT.

The French company will use the funds to expand its platform’s capabilities, developing new tools to offer even greater control over procurement and financial operations.

Besides funding, the company also announced that it has rebranded its name to Najar.

“Our new name, Najar, carries deep meaning that ties directly into our philosophy and future vision. In Arabic, “Najar” means carpenter—a powerful symbol of strength, structure, and craftsmanship. Just as a carpenter lays the foundation for a building, we help businesses create strong financial infrastructures that support sustainable growth,” explains the company.

“But the inspiration for Najar also comes from the Nightjar, a bird known for its agility and keen ability to navigate with precision. The Nightjar’s vantage point and capacity to anticipate challenges from above mirrors what we aim to provide our clients: a clear, elevated perspective on procurement, with the flexibility to adapt quickly to changing circumstances. This dual meaning—rooted in both strength and agility—forms the backbone of our brand identity,” adds the company.

Najar: Revolutionising procurement and finance operations

Founded in 2021, Najar (previously Welii) helps companies save time and money by optimising the purchasing process and management of all their SaaS software.

The company’s platform unifies expense optimisation and streamlines procurement to help organisations reduce costs and simplify complex financial processes into a user-friendly experience.

The company says its purchasing expertise and advanced technology allow for quick integration with clients’ tools, providing visibility, compliance, and operational efficiency.

“Our platform now offers end-to-end control of procurement processes, ensuring that businesses can lay solid financial foundations while staying agile and adaptable to market demands,” says the company.

Besides optimising past expenditures, Najar also provides the tools and insights that companies need to structure their financial operations, anticipate challenges, and fuel their growth.

“As we transition from Welii to Najar, our core promise remains the same: we are The Architects of Trust. Our new visual identity reflects this bold vision. Inspired by themes of space and architecture, Najar’s design speaks to precision, visibility, and innovation. Just as a spaceship requires trust in its systems and crew to navigate new frontiers, our platform enables businesses to rise above the complexities of procurement, offering both stability and adaptability,” says the company.