UK’s female-founded eco-friendly nappy brand Peachies raises €1.6M from Antler, others

Peachies, a premium nappy brand based in London, has announced that it has completed its latest funding round, securing £1.4M (approximately €1.63M).

Rima Suppan, co-founder of Peachies, says, “We are creating a new nappy category where premium product and customer service design unlocks uncharted value for families. That’s longer nights, fewer nappies per day, less laundry and the assurance baby’s skin is protected and comfortable.”

“With this additional capital, we are poised to accelerate growth in the UK, expand our product range and supercharge our nappy concierge service modelled on luxury hospitality.”

Investors supporting Peachies

The round attracted investors from the UK, US, Germany, and Austria, with Anotherway Ventures and Antler leading the investment. Angel investors, including the founders of Woom and a former senior leader at Kimberly Clark, also participated in this round.

Morgan Mixon, co-founder of Peachies, says, “From the beginning, Peachies has been backed by founders, industry executives and experienced investors.”

“Now, we are adding to our brain trust renowned funds like Anotherway Ventures and Antler alongside angels all who believe in our mission to make modern parenthood more joyful by focusing on an essential routine at the heart of childcare that has been long overlooked, leaving parents frustrated.”

A next-generation nappy brand

Launched in June 2023 by Rima Suppan and Morgan Mixon, Peachies is the next-generation nappy brand supporting families through the first 1,000 days with their little ones. The company’s products are sold in the UK through its website.

Peachies claims its design philosophy revolves around putting parents first: hassle-free monthly nappy subscriptions delivered directly to homes.

The company produces nappies using premium materials. The nappies are designed to minimise the necessity for frequent changes and are gentle on the skin. Plus, for every pack sold, Peachies donates to charities supporting needy families.

According to verification by the EU’s climate innovation organisation, Climate KIC, Peachies can reduce up to 93 tonnes of CO2 equivalent emissions annually for every 1,000 babies. To put that into perspective, it’s equivalent to driving around the world 12 times or filling up 17 hot air balloons.

Currently, Peachies operates from London and Vienna.

Frederik Brandis, Investor at Antler, says, “Morgan and Rima are two highly motivated and creative founders who are building a company that addresses a fundamental need for millions of parents around the world.”

“They are committed to creating a high-quality product that is having a positive impact on parents as well as the planet. We are delighted to have supported them and have every confidence in their future success.”

“Designed with the planet in mind”

Peachies focuses on practical, eco-conscious design for their nappies, aiming to minimise the number of changes needed per day, week, month, or year. 

The company uses a blend of eco-friendly and skin-friendly materials, including a plant-based absorbent core made of polylactic acid (PLA) and sodium polyacrylate (SAP).

While their SAP is plastic-based, Peachies claims to use a more efficient material to reduce the amount per nappy without compromising absorption capacity or increasing weight.

Additionally, the fluff pulp in the core is sourced from Totally Chlorine Free (TCF) and sustainably managed forests. The nappies are free from artificial fragrance, phthalates, parabens, lotions, dyes, latex, or volatile organic compounds, and are certified as ‘Excellent’ for sensitive skin.

Brief about Antler

Antler is a global investor that aims to empower and support “visionary” founders. With a presence in 27 cities across six continents, including London, New York, and Singapore, Antler partners with early-stage entrepreneurs, providing support from team formation to global scaling.

Antler has already brought over 1,000 startups into existence, each offering “paradigm-shifting” solutions across diverse industries. The firm aims to support the birth of over 6,000 startups by 2030, continuing to drive innovation and positive change on a global scale.