London-based Pixaera, an immersive game-based learning platform dubbed ‘Roblox for Enterprise’, announced on Thursday that it has raised $5.7M (approximately €5.69M) in an early-stage funding round. The company aims to bring high-quality games from the world’s best studios to the professional world.
The funding consists of two rounds: $1.2M of pre-Seed and $4.5M led by early-stage EMEA investor LocalGlobe. The round also saw participation from founders of FACEIT – a gaming platform, ERM – a leader in the renewable energy services sector, and York IE.
Closing the learning gap
Mousa Yassin, an experienced businessman and keen gamer, launched Pixaera in 2020. Through his experience playing games like Final Fantasy, World of Warcraft, and others, he saw how compelling video games can teach players important skills like problem-solving, creative thinking, teamwork, and goal-setting.
Yassin says, “I started to wonder why the gaming industry, being so sophisticated and technologically mature, had not considered building for the corporate and professional world. There was such a gap between how players learn and collaborate organically and fluently in successful games, with the more old-school, unengaging learning experiences we have all been through as employees – even in roles where the stakes are high.”
“Gamers willingly spend hundreds of hours developing their skills while in contrast, companies pay vast sums for online content that has to be forced onto their workforce and fails to truly deliver value,” adds Yassin.
Pixaera offers a selection of immersive VR and PC-based games as an alternative to letting employees view lengthy training videos or participate in real-world, frequently expensive training exercises. Each module is created utilising Pixaera’s development tools to meet the training requirements in safety, leadership, mental health, and technical issues.
According to the company, it has addressed large industry norms that are relevant to millions of employees every year. Shell, GE, BP, and other businesses utilise the product. Since its launch, thousands of workers have utilised Pixaera’s learning games to develop their abilities, and 98 per cent of them claimed they preferred Pixaera to any other training in their industry.
Yassin adds, “There is no reason why VR/MR and gaming cannot be the leading tools for professional learning and collaboration across any industry, world-wide; as the technology develops, the applications are endless.”
Brief about Pixaera
Pixaera is a professional gaming platform. It offers a single location to integrate, develop, deploy, report on, and manage a list of next-gen training simulations, including those for safety, leadership, mental health, and other topics.
Employees can learn and perfect their abilities, while putting theoretical instruction into practice in realistic settings once immersed in Pixaera games through VR or PC. They can rehearse and repeat procedures to perfection.
The learning platform can be linked with any client’s learning management system, making it simple for learners to register for classes and set aside time for growth. A single-app experience allows clients to cascade training across a worldwide workforce.
Capital utilisation
Pixaera says it will use the proceeds to expand its team of gaming and software developers, and further advance the product.
Yassin adds, “We’re going through a transition. Video content is losing market share to interactive 3D worlds. A younger generation has grown up online, as familiar with gaming as with a classroom setting and they know which they prefer. By replicating the fun and absorbing nature of gaming, we can transform how professionals learn and connect with one another across all sectors and industries, with huge implications for productivity and business success.”
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