London’s Prodigi acquires Amsterdam’s Peecho: Here’s why

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London-based Prodigi, a global print-on-demand platform, announced on Wednesday, April 3, that it has acquired Peecho, an Amsterdam-based cloud printing solutions provider.

The UK company has announced its third acquisition as part of its ongoing strategy to strengthen its position in the rapidly growing market. 

The company, which is 100 per cent bootstrapped, continues to expand its global footprint and diversify its product offerings. This deal follows its purchase of Kite from Canon in 2019.

Peecho: Pioneering cloud printing platform

Founded in 2009, Peecho is a cloud printing platform that offers a global network of print partners and advanced print shop software to enable on-demand printing for creatives and enterprises. 

The Dutch company’s technology transforms digital content into premium printed products such as photo books, magazines, and business stationery. 

Peecho has seen 40 per cent YoY growth, but scaling up presents challenges. Prodigi’s acquisition will help Peecho bypass these hurdles and continue upward.

As a part of the acquisition, Peecho CEO Eric Kickert joins Prodigi’s board as COO. 

He says, “Joining forces with Prodigi is a game-changer for us. With their global reach, technological prowess, and shared vision for the future of print-on-demand, we’re already seeing this partnership unlock new opportunities and help us achieve our full potential. Together, we’re going to redefine what’s possible in this exciting and rapidly evolving industry.”

Prodigi: Streamlines logistics and maximises profitability for businesses

Founded in 2014, Prodigi is a global print-on-demand platform that streamlines logistics and maximises profitability for businesses. 

The company’s software and extensive dropshipping network enable enterprises to create, customise, and sell a wide array of high-quality printed products to customers worldwide. 

With strategically located production facilities in the US, UK, and Europe, coupled with a global network of partners, Prodigi ensures fast, reliable, and cost-effective fulfilment. 

By integrating with Prodigi, businesses can expand their product ranges, reduce inventory risks, and scale their operations while eliminating the complexities of managing a global logistics infrastructure. 

“The print-on-demand industry is at an inflection point, and we’re thrilled to be driving this transformation,” says James Old, founder, and CEO of Prodigi. 

“By integrating Peecho’s innovative technology with our global reach and expertise, we’re well-positioned to redefine what’s possible for the sector. This acquisition is about more than just growth; it’s about pushing the boundaries and creating new opportunities for businesses and creators worldwide,” adds Old. 

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Vigneshwar Ravichandran

Vigneshwar has been a News Reporter at Silicon Canals since 2018. A seasoned technology journalist with almost a decade of experience, he covers the European startup ecosystem, from AI and Web3 to clean energy and health tech. Previously, he was a content producer and consumer product reviewer for leading Indian digital media, including NDTV, GizBot, and FoneArena. He graduated with a Bachelor's degree in Electronics and Instrumentation in Chennai and a Diploma in Broadcasting Journalism in New Delhi.

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