Amsterdam-based Producthero, a shopping advertiser and digital marketing agency, announced on Friday, March 17, that it has acquired London-based aisle 3’s Google Comparison Shopping Site (CSS) service in an all-cash deal.
In a LinkedIn post, aisle 3 mentions, “Producthero have acquired our CSS services in an all-cash deal so they can help advertisers with the programme benefits and we can focus on what is a rapidly increasing shopping destination that’s gaining great traction at a3.co.”
Wouter Veenboer, CEO of Producthero, says, “The CSS partner requirements are changing, so it is increasingly important to work with a solid partner. Especially one who continues to invest in their platform and services to help advertisers and agencies make the most of the CSS programme.”
“For us, this is a great opportunity to introduce these merchants to our Shopping Ad platform which allows them to increase the performance of their shopping campaigns,” adds Veenboer.
aisle 3: Everything you need to know
Founded in 2020 by Thomas J. Vosper, aisle 3 uses AI to combine websites into a single page with a one-click checkout, allowing users to discover and buy from anyone, anywhere, in one location, and receive cashback on each purchase.
Using this technology, merchants can also reach out to untapped markets of potential consumers.
Vosper says “As our business switches focus towards our AI engine, it was important to find the right partner to support the advertisers and agencies who have taken advantage of the ad spend savings through our participation in the CSS programme over the last few years.”
“Producthero supports some of the biggest retailers and brands in Europe so they are a great new partner for those advertisers and agencies as they continue to operate at the very forefront of the industry and offer a myriad of value-added services that are essential to the toolkit of any forward-thinking digital advertiser,” Vosper adds.
According to BusinessLeader, the funds from this deal will help aisle 3 to expand into the sneaker market and keep improving its patented global product matching algorithm and its Cloud Basket service.
About Producthero
Founded in 2018 by Martijn Beumer and Wouter Veenboer, Producthero is a next-generation shopping platform that develops intelligent tools for buying shopping advertisers.
The company offers two products, Producthero Premium CSS, which offers a 20 per cent discount on shopping ads CPC in Google, and Producthero Optimiser, which boosts the relevance and visibility of ads.
Shopping advertisements can be placed on behalf of the merchants by CSS partners.
Currently, services other than Google’s comparison purchasing services can be used to perform advertising campaigns. It is possible to use multiple CSSs simultaneously. The retailer’s name is then promoted by a number of merchant centers and associated projects.
More than 6,000 internet retailers from all over Europe use Producthero’s solutions to enhance the performance of their campaigns.
01
From port to startup fort: How Lars Crama is ‘Making it Happen’ in Rotterdam