Amsterdam-based Roamler, a company that provides businesses with B2B crowdsourced solutions, has acquired Datlinq – a Netherlands-based data company that specialises in food service and food retail data. The companies offer brands the opportunity to fully automate their sales and marketing activities in the out-of-home and retail market as well as provide real-time insight into the results.
Aim of this acquisition
By joining forces, the two Dutch companies can help manufactures launch their brands in the right location. In addition, with Roamler, FMCGs can monitor how their products are marketed to consumers in each of their outlets.