Dutch-based PTTRNS.ai bags €2M to accelerate digital hyper-personalisation for fashion, eyewear brands

Eindhoven-based PTTRNS.ai, an AI-based SaaS solutions provider for personalised fashion and eyewear shopping experiences, announced on Tuesday, February 14, that it has raised €2M in a Seed round of funding. 

PTTRNS.ai says it will use the funds to continue developing its AI personalisation and 3D visualisation technology, and invest in expanding its international customer base.

The investor

The funding came from Dutch-based ECFG, an independent fund manager that advises, supports, and finances SMEs engaged in the business-to-business segment. The firm aims to help creative, sustainable, and promising businesses financially and strategically.

Since its inception in 2008, ECFG has assisted over 400 entrepreneurs and companies with business development, funding, and strategy. The fourteen-person ECFG squad is situated in the heart of Eindhoven.

AI-powered personal and digital stylist

Founded in 2019 by Marco van Herpen, PTTRNS.ai is a SaaS platform that combines 3D visualisation techniques and AI-powered personalisation to accelerate digitalisation and sustainability in the fashion industry.

PTTRNS.ai believes fashion businesses and merchants need to be able to showcase their items quickly and digitally in order to keep up with the market and technology advancements. In order to create and market goods that are genuinely relevant to customers, companies must also have a solid understanding of consumers.

Brands can produce photorealistic pictures based on design patterns in an early development stage, thanks to PTTRNS.ai’s SaaS platform. Additionally, the digitalised images can be used to present to consumers directly, deploying the AI platform that understands consumer behaviour and needs.

“Our team of data scientists and artificial intelligence experts focuses on training and modelling machine learning algorithms. In particular, we use deep learning to understand customer behaviours, visual recognition and prediction at scale,” says the company.

This, in turn, helps the fashion sector to increase profitability, efficiency, and sustainability. And based on the insight into customer needs, this also allows fashion companies to refine their product offering and development.

“STYLE PTTRNS”

Another product of PTTRNS.ai is STYLE PTTRNS. It is a digital eyewear recommender that helps customers of eyewear brands, retailers, and independent opticians in finding frames. Its aim is to help customers get accurate and personalised eyewear recommendations.

The recommendations are based on individual preferences like fashion and trendiness as well as face traits like brow shape, jawline, skin undertone, and contrast. STYLE uses computer vision and AI to help customers find the frames that suit them best.